About Us

ProjectPlay is a NZ owned and operated family business, based in the sunny Hawke's Bay. It was born from a desire to reduce plastic toys and replace them with open-ended, “real” play items, that ignite children’s imaginations. We wanted to help other parents discover the many benefits of heuristic play to give their children the best start in life. As a specialty store, we seek play items designed to spark wonder, nurture curiosity, entice exploration & discovery.

We value real, authentic play experiences for children. We are inspired by Montessori, Rudolph Steiner and Pikler philosophies, while also supporting the theory of loose parts. We hope you share our passion and journey, in ensuring our children grow up having real “toys” to play, potter and tinker with.


About our founders:

Angela, is a mother to two and a qualified Early Childhood Teacher, with over a decade of experience specializing in infants and toddlers. She has attended many workshops and has facilitated professional development around children’s learning and development. In her teaching roles she has been a mentor to others, sharing her knowledge and experience, and she now loves to share this knowledge with more families through ProjectPlay. She is the ideas person and the brains behind ProjectPlay,

Her Husband, Jono, has more than two decades of experience in marketing and sales, and knows what it takes to provide exceptional customer service. He is highly attentive to detail and works hard to ensure that ProjectPlay HQ and our dispatch system runs smoothly. He is also our inhouse photographer, graphic designer and an all-round tech-guru. Since becoming a father and seeing hands on, the benefits of open-ended play, he has joined the ProjectPlay team full time.

It is our pleasure to have you as our customer and we stand by our promise to provide high quality, eco-friendly treasures for your little one with exceptional customer care and service.


Nga mihi,

The ProjectPlay Team