Not your ordinary baby toys
A beautiful collection of 12 teacher-selected sensory play objects for little ones to grasp, shake, bang and explore. Each one offers something different to discover, helping you support your little one's development through everyday play.
Less packing. More playing.
The Treasure Bag brings together 6 fascinating sensory objects in one easy-to-carry drawstring bag. Perfect for keeping little hands busy exploring, discovering and making their own fun, wherever the day takes you.
Designed for the way babies naturally learn
Babies learn by doing, grasping, shaking, banging, exploring and discovering. Our thoughtfully curated play sets give them more ways to explore, learn and grow through play.
Hi, I'm Angela
I’m a mum, qualified Early Childhood Teacher and the person behind ProjectPlay.
I know how much we want to give our little people the very best start, and how hard it can be to know what they actually need amongst all the toys, advice and information.
After 15+ years working with babies and young children, I keep coming back to something surprisingly simple: children learn best when we give them interesting things to explore, stay close and let them lead.
That’s why I created ProjectPlay.
Thoughtfully chosen play materials for little hands, and big ideas about little people for the grown-ups who love them.
Little people. Big questions.
Why does my child do that? Why won't they actually play?
Drawing on 15+ years of teaching experience and current research, our bite-sized digital guides help you understand play, child development and everyday life with little people.