ignite the imagination!

We are your trusted experts in heuristic play. Specializing in high quality, safe, eco-friendly treasures for your little one.

Open-ended treasures that grow with your little one

"Give your child the gift of play and boost their brain power, through the endless educational benefits."

I've bought a ProjectPlay heuristic play set, but I'm not too sure how to use it? How do I set it up for my little one?

let us show you how!


Backed by years of research from leading child psychologists, heuristic play has many amazing benefits for your child!

discover the benefits!



Gosh, I love your beautiful play materials! I just received your gorgeous order, sent all the way over to me in Australia & I am beyond happy with the quality of every item & the beauty in the consideration you have given each unique piece.


Heuristic play is phenomenal for our tamariki, their development and learning. Thanks ProjectPlay for what you do!


Such a wonderful little company that show such attention to great customer service! We love our picnic set and will be purchasing many more treasures from here again! Thank you.


Thank you ProjectPlay for our amazing new resources - These are perfect for home-based childcare and I look forward to seeing what you have available in the future.


This is the second lot of toys I've got off you and the kids are so excited.... Got them for our now 8 month old bub but Miss 3.5 and Mr 6 are just as excited!


As an educator I love the variety of loose parts that my care children use in their play activities everyday. The children use their imagination when playing with them, a peg becomes a person or drum stick. A shaker used with music or as play food... So much fun being creative and expressive.



ProjectPlay was born from a desire to reduce the demand for plastic toys and offer an eco-friendly alternative with open-ended, safe, real play items that ignite the imaginations of our children.

We're on a mission to help others discover the many benefits of heuristic play to help give their children the best start in life.

It is our pleasure to have you as our customer and we stand by our promise to provide high quality, safe, eco-friendly treasures for your little one while providing exceptional customer service and satisfaction.

Angela & Jono
ProjectPlay Founders