give your little one the best start in life!

Let's rethink what your child's toys can be! Backed by years of research from leading child psychologists, heuristic play has many amazing benefits for your child's development. We urge you to experience it for yourself!
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WOODEN BUTTON
$2.95
WOODEN CHARACTER
$4.50

ignite the imagination!

We are your trusted experts in heuristic play. Specializing in high quality, safe, eco-friendly treasures for your little one.
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spark wonder!

Our treasures are designed to spark wonder, nurture curiosity and entice exploration and discovery in your little one.
SHOP OUR HEURISTIC SETS

Open-ended treasures that grow with your little one

"Give your child the gift of play and boost their brain power, through the endless educational benefits."

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build your own set from our loose parts

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All Loose Parts
Metal Loose Parts
Metal Loose Parts
Tactile Loose Parts
Tactile Loose Parts
Wooden Loose Parts
Wooden Loose Parts

YOU'VE GOT THE TREASURES, NOW DEFINE YOUR PLAYSPACE!

100% french flax linen playmat

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WE LOVE THAT YOU LOVE US!

Gosh, I love your beautiful play materials! I just received your gorgeous order, sent all the way over to me in Australia & I am beyond happy with the quality of every item & the beauty in the consideration you have given each unique piece.

Rochelle

Heuristic play is phenomenal for our tamariki, their development and learning. Thanks ProjectPlay for what you do!

Tracey

Such a wonderful little company that show such attention to great customer service! We love our picnic set and will be purchasing many more treasures from here again! Thank you.

Courtney

Thank you ProjectPlay for our amazing new resources - These are perfect for home-based childcare and I look forward to seeing what you have available in the future.

Kerry

This is the second lot of toys I've got off you and the kids are so excited.... Got them for our now 8 month old bub but Miss 3.5 and Mr 6 are just as excited!

Brylee

As an educator I love the variety of loose parts that my care children use in their play activities everyday. The children use their imagination when playing with them, a peg becomes a person or drum stick. A shaker used with music or as play food... So much fun being creative and expressive.

Lesley

what heuristic play can do for your child

are you new to heuristic play?

Pronounced HYOO-RIS-TIC, the learning opportunities and benefits for your child are HUGE!
These are items with no specific set of directions, that can be used alone or combined with other items. The great thing about a heuristic set, is that it grows alongside your child, from infancy through toddlerhood and beyond.
It's the BEST way to engage and ignite your child's imagination!

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OUR MISSION

ProjectPlay was born from a desire to reduce the demand for plastic toys and offer an eco-friendly alternative with open-ended, “real” play items that ignite the imaginations of our children.

We're on a mission to help others discover the many benefits of heuristic play to help give their children the best start in life.

It is our pleasure to have you as our customer and we stand by our promise to provide high quality, safe, eco-friendly treasures for your little one while providing exceptional customer service and satisfaction.

Angela & Jono
ProjectPlay Founders