your trusted experts in open-ended play

Winners of the 2022 LUXLife Parent & Baby Awards - Best Baby & Children's Toy Business NZ.
We are the home of the best open-ended children's toys, loose parts and heuristic play sets

create your own sensory playset

Imagine your child having their own personalised sensory playset! Choose from our wide range of wooden, metal & tactile loose parts


What is heuristic play?

Heuristic play sets (or treasure baskets) have been around for decades. They are items for your child's play, which have no specific set of directions, allowing their sensory development to flourish!

Our popular play sets are a modern take on this classic way of play, backed by research on early brain development, tested for safety & with the convenience you'll love.

Playing it safe

We are experts on play and we are serious about safety.

We are parents ourselves and we understand how important providing safe play items for your little one is to you. We have set ourselves stringently high standards for safety and we are committed to upholding and maintaining these.

unlock powerful educational benefits for your little one

Backed by years of research, open-ended play has many amazing benefits for your child.

Loved & trusted by hundreds of happy customers!

Gosh, I love your beautiful play materials! I just received your gorgeous order, sent all the way over to me in Australia & I am beyond happy with the quality of every item & the beauty in the consideration you have given each unique piece.

Rochelle (Happy Mum)

The package arrived this morning! So quick! We absolutely love the selection. And thank you for the extra pieces. We really appreciate them and they will be put to good use. We look forward to ordering from you again soon.

Justine (Happy Parent)

Thank you so much for my package, beautiful items & can clearly see it was packed with love, will definitely be buying more when I can & telling people about you! My boy is already loving the items!

Lucy (Happy Mum)

As an educator I love the variety of loose parts that my care children use in their play activities everyday. The children use their imagination when playing with them, a peg becomes a person or drum stick. A shaker used with music or as play food... So much fun being creative and expressive.

Lesley (Homebased Educator)

I've just opened up a ProjectPlay set this morning, I got given it in my homebased startup pack. My daughter absolutely loves it already! Such a cool idea!

Mackenzie (Educator)

Such a wonderful little company that show such attention to great customer service! We love our picnic set and will be purchasing many more treasures from here again! Thank you.

Courtney (ECE Teacher)

Thank you ProjectPlay for our amazing new resources - These are perfect for home-based childcare and I look forward to seeing what you have available in the future.

Kerry (Homebased Educator)

Heuristic play is phenomenal for our tamariki, their development and learning. Thanks ProjectPlay for what you do!

Tracey (ECE Teacher)

This is the second lot of toys I've got off you and the kids are so excited.... Got them for our now 8 month old bub but Miss 3.5 and Mr 6 are just as excited!

Brylee (Happy Mum)
A happy baby lying on a playmat playing with open-ended heuristic play toys.


ProjectPlay was born from a desire to reduce the demand for plastic toys and offer an eco-friendly alternative with open-ended, safe, real play items that ignite the imaginations of our children.

It is our pleasure to have you as our customer and we stand by our promise to provide high quality, safe, eco-friendly treasures for your little one while providing exceptional customer service and satisfaction.

Angela & Jono
ProjectPlay Founders

THE BEST RANGE OF OPEN-ENDED TOYS, wooden toys, eco friendly, LOOSE PARTS play, HEURISTIC PLAY SETS, treasure baskets for babies, SENSORY PLAY toys, POWDERED PLAYDOUGH mix, POTION PLAY and playsilks. Shipping to NZ (New Zealand) and OZ (Australia). Great for baby play ideas, invitations to play, baby gifts, baby shower, 1st birthday, toddler play, early childhood resources, school resources, teacher resources. Educational Toys, Eco-Friendly Toys, Sensory Play, Steiner toys, Pikler, Montessori Toys, Open-Ended Play, STEM Toys, Developmental Toys, Safe and Non-Toxic Toys, Imaginative Play, Award-Winning Toys, Unique Children's Gifts, Learning Through Play, Creative Play, Quality Kids' Toys, Interactive Toys, Toy Sets, Outdoor Play, Fine Motor Skills Toys, Gender-Neutral Toys, Hands-On Learning Toys