Simple play. Big possibilities.
Sensory-rich play sets and loose parts designed to spark calm, curiosity, and confidence through simple, natural play.
Join the Play Conversation
Looking for creative play ideas, expert tips, and ProjectPlay stories? Visit our blog for inspiration that helps you play more, worry less!
Sensory-rich play that sparks curiosity
Loved & trusted by hundreds of happy customers!
Gosh, I love your beautiful play materials! I just received your gorgeous order, sent all the way over to me in Australia & I am beyond happy with the quality of every item & the beauty in the consideration you have given each unique piece.
The package arrived this morning! So quick! We absolutely love the selection. And thank you for the extra pieces. We really appreciate them and they will be put to good use. We look forward to ordering from you again soon.
Thank you so much for my package, beautiful items & can clearly see it was packed with love, will definitely be buying more when I can & telling people about you! My boy is already loving the items!
As an educator I love the variety of loose parts that my care children use in their play activities everyday. The children use their imagination when playing with them, a peg becomes a person or drum stick. A shaker used with music or as play food... So much fun being creative and expressive.
I've just opened up a ProjectPlay set this morning, I got given it in my homebased startup pack. My daughter absolutely loves it already! Such a cool idea!
Such a wonderful little company that show such attention to great customer service! We love our picnic set and will be purchasing many more treasures from here again! Thank you.
Thank you ProjectPlay for our amazing new resources - These are perfect for home-based childcare and I look forward to seeing what you have available in the future.
Heuristic play is phenomenal for our tamariki, their development and learning. Thanks ProjectPlay for what you do!
This is the second lot of toys I've got off you and the kids are so excited.... Got them for our now 8 month old bub but Miss 3.5 and Mr 6 are just as excited!
What is heuristic play?
It’s not a trend—it’s backed by decades of early childhood research.
Heuristic play uses simple, everyday objects to support brain development, creativity, and focus—without batteries or instructions. Just calm, meaningful play designed to grow with your child.
create your own sensory playset
Imagine your child having their own personalised sensory playset! Choose from our wide range of wooden, metal & tactile loose parts
Play with purpose. Calm minds, busy hands.
Support your child’s development with play that’s simple, screen-free, and science-backed.
Playing it safe
We are experts on play and we are serious about safety.
We are parents ourselves and we understand how important providing safe play items for your little one is to you. We have set ourselves stringently high standards for safety and we are committed to upholding and maintaining these.
OUR MISSION
ProjectPlay was born from a desire to reduce the demand for plastic toys and offer an eco-friendly alternative with open-ended, safe, real play items that ignite the imaginations of our children.
It is our pleasure to have you as our customer and we stand by our promise to provide high quality, safe, eco-friendly treasures for your little one while providing exceptional customer service and satisfaction.
Angela & Jono
ProjectPlay Founders
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