MY FIRST PLAY SET — A Safe, Eco-Friendly Sensory Play Set for Babies
Crafted from natural materials, designed to nurture your baby’s senses, imagination, and brain development — while giving you peace of mind.
🧠 Designed for Early Development
Each of the 8 play items is carefully selected to:
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Support sensory development through sight, touch, sound, and smell
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Encourage fine motor skills and two-handed coordination
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Boost visual tracking and early brain development
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Foster curiosity, creativity, and independent exploration
Specially tailored for young infants, this set emphasizes bold black and white contrasts to stimulate optic nerve growth, strengthen eye muscles, and lay a strong foundation for cognitive development — all backed by child development research and the New Zealand Early Childhood Curriculum.
🎁 NEW! FREE Digital Play Guide Included (Valued at $19)
With every purchase, you’ll also receive instant access to our exclusive Heuristic Play Made Easy: Play More, Stress Less digital guide.
Written by a fully registered early childhood teacher, this 11-page guide features:
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50 age-based loose parts play ideas
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Confidence-boosting conversation starters and praise phrases
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Practical play space setup tips
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Real-life strategies for supporting independent play
Helping you feel confident, supported, and inspired as your baby grows through play.
🌿 What’s Included in MY FIRST PLAY SET:
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Wooden Cross: Easy to hold and grasp, with an interesting shape
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Scruffy Disc: Soft, lightweight, and high-contrast for sensory exploration
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Bunny Ring: Perfect for small hands and early grasping; supports infant eye development
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Polka Dot Scarf: Ideal for peek-a-boo games and tactile play
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Gold Bowl: Lightweight and reflective for sensory and visual discovery
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Bamboo Handle Brush: Stimulates touch senses with gentle tickling games
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Jar Ring: Textured, lightweight, and great for banging sounds
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Reflective Sphere: Encourages two-handed object control, rolling, and bath play
Note: Occasionally, due to availability, substitutions may occur. All items will match size, sensory experience, and value.
💛 Why Parents Love It
✔️ Promotes independent, open-ended play (hello hot coffee time!)
✔️ Boosts brain power, creativity, and imagination
✔️ Created and backed by a qualified early childhood teacher
✔️ Eco-friendly, safe, and sustainability-focused
✔️ Designed to grow with your child — heirloom quality investment
✔️ Perfect as a baby shower gift, first birthday present, or Christmas surprise
✔️ Easy to clean and store (comes in a cotton drawstring bag)
✔️ Supported by New Zealand’s Early Childhood Curriculum
✔️ Happiness guaranteed — because real play = real joy
⭐⭐⭐⭐⭐ Customer Reviews
"Not only are these open-ended resources beautiful, but the service Ange and Jono provide is incredible! I was blown away! My 9-month-old spends a lot of his day exploring all his goodies. Cannot recommend ProjectPlay enough!" – Cat H.
"Great product. My little guy loves to explore the different textures. Product arrived so quick. Fantastic customer service. Would 100% recommend ProjectPlay." – Charlotte W.
Please take the time to read our Terms and Conditions around safe play
What does “heuristic” mean?
The term “heuristic” (Greek for “to discover”) was popularised by Elinor Goldschmied (1910–2009). Heuristic play supports curiosity, imagination & free exploration, as children select, manipulate, and learn about everyday objects—discovering what they can and can’t do.
What is the “Theory of Loose Parts”?
Loose parts are everyday, open-ended materials (wood, metal, fabric, etc.) that children can move, combine, and transform. Our eco-friendly collection is entirely plastic-free and designed to ignite creativity and sensory learning.
“A ‘loose‑parts’ toy… is open‑ended; children may use it in many ways and combine it…” — Richard Louv
I’ve got a heuristic set, what next?
You can simply set it up and watch the magic happen! Choose a quiet corner with a blanket or rug. Place the objects in a low basket. Sit nearby, use descriptive language (“soft,” “rough,” “shiny”), and allow your child to lead the play. Rotate items to keep it fresh and always stay close to supervise.
What age are your sets for?
Ideal for ages 4–6 months through 3+ years. All items meet AS/NZ 8124.1 safety standards. We recommend you supervise play and choose the right pieces for your child’s stage.
Are you eco‑friendly?
Absolutely! Our products are plastic-free, compactly packed in cotton-linen or organza bags, and shipped using biodegradable and recyclable materials—from Geami WrapPak to compostable courier bags.
Why should I trust ProjectPlay?
Our founder, Angela, is a registered Early Childhood Teacher with over 15 years of experience. Each item is rigorously tested (twice: before inventory and before dispatch) and meets the latest safety standards. Plus, we only sell products we’d happily give our own children. Still, we insist on mandatory adult supervision.
How do I clean my play treasures?
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Wood & metal: Wipe with a 1:10 vinegar:water mix, rinse, and air-dry in sunlight. .
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Fabric pieces: Hand-wash in mild, unscented detergent, rinse thoroughly, and line dry in the sun.
What is your return policy?
We accept returns/exchanges within 14 days if items are unused and in original packaging. Email hello@projectplay.co.nz with your order number. Shipping is your responsibility unless an item arrives damaged.
Are your materials non-toxic and safe?
Yes! Our components are natural, BPA & phthalate-free, and meet AS/NZ 8124.1 toy safety standards. Each is selected with your child’s safety in mind.
Do you offer wholesale?
Yes! We love partnering with ECE centres and retailers. Send your request with order details to hello@projectplay.co.nz, and we’ll create a tailored solution for you.
Tell me about shipping.
We ship from Hawke’s Bay via GoSweetSpot—processing within 1–2 working days. NZ orders are 2–5 days delivery; AUS orders take 5–10 days. Rates start at $6.75 (NZ) and $16.95 AUD (Aus), with free shipping on $200+.
Anything we haven't answered? Please head to our 'Contact Us' page and send us a message.
