Simple, Natural Play That Grows With Your Child
Support your child's natural curiosity, creativity, and sensory development with My Medium Set — thoughtfully designed to spark open-ended exploration at every stage of early learning.
Crafted from eco-conscious materials and carefully selected for real-life, real-play moments, this 12-piece set invites babies, toddlers, and preschoolers to imagine, discover, and create—without flashing lights or noisy distractions.
🧠 Why Parents Love It:
✅ Designed to grow with your child — from baby to preschooler
✅ Encourages independent, calm, focused play
✅ Builds fine motor skills, sensory awareness, and creativity
✅ Crafted from natural, non-toxic materials
✅ Includes FREE educator-written Play Guide (valued at $19!)
✅ Easy to clean, easy to love — comes in a cotton or organza drawstring bag
🎁 What’s Included in the 12-Piece Medium Set:
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Wooden Ring – For grasping, mouthing, rolling
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Pom-Pom – Soft, tactile sensory fun
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Mini Tin – For filling, emptying, and sound discovery
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Wooden Peg – Fine motor skill practice
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Doilie – Textural contrast and creative play
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Stainless Steel Pebble – Reflective and fascinating
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Wicker Ring – Lightweight for sensory and motor exploration
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Wooden Star – Symbolic play and early storytelling
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Wooden Egg – Rolling, transferring, balancing
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Golden Bowl – Reflection, nesting, and filling fun
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Stainless Steel Cup – Nesting, sorting, scooping
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Wooden Figurine – Early imaginative and pretend play
(Occasionally, similar size/shape/value items may be substituted based on availability.)
📚 FREE Bonus: Digital Play Guide (Valued at $19)
Your Heuristic Play Medium Set now includes instant access to our exclusive Heuristic Play Made Easy: Play More, Stress Less digital guide.
Written by a fully registered early childhood teacher, it’s packed with:
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50 play ideas tailored to babies, toddlers, and preschoolers
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Conversation starters to ignite imagination
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Praise phrases to build confidence
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Real-life setup tips for stress-free play
💬 What Parents Are Saying:
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"I love how simple and beautiful these items are — and yet my toddler plays with them longer than any noisy toy! Plus the guide made it so easy to get started. Thank you ProjectPlay!"
🌿 Designed for Real Life
✔️ Eco-conscious and baby-safe materials
✔️ Cotton storage bag for easy portability
✔️ Ideal for playdates, visits, or quiet time at home
✔️ Supports New Zealand’s Early Childhood Curriculum
✔️ Perfect for gifts, milestones, or everyday play
Please take the time to read our Terms and Conditions around safe play
What does “heuristic” mean?
The term “heuristic” (Greek for “to discover”) was popularised by Elinor Goldschmied (1910–2009). Heuristic play supports curiosity, imagination & free exploration, as children select, manipulate, and learn about everyday objects—discovering what they can and can’t do.
What is the “Theory of Loose Parts”?
Loose parts are everyday, open-ended materials (wood, metal, fabric, etc.) that children can move, combine, and transform. Our eco-friendly collection is entirely plastic-free and designed to ignite creativity and sensory learning.
“A ‘loose‑parts’ toy… is open‑ended; children may use it in many ways and combine it…” — Richard Louv
I’ve got a heuristic set, what next?
You can simply set it up and watch the magic happen! Choose a quiet corner with a blanket or rug. Place the objects in a low basket. Sit nearby, use descriptive language (“soft,” “rough,” “shiny”), and allow your child to lead the play. Rotate items to keep it fresh and always stay close to supervise.
What age are your sets for?
Ideal for ages 4–6 months through 3+ years. All items meet AS/NZ 8124.1 safety standards. We recommend you supervise play and choose the right pieces for your child’s stage.
Are you eco‑friendly?
Absolutely! Our products are plastic-free, compactly packed in cotton-linen or organza bags, and shipped using biodegradable and recyclable materials—from Geami WrapPak to compostable courier bags.
Why should I trust ProjectPlay?
Our founder, Angela, is a registered Early Childhood Teacher with over 15 years of experience. Each item is rigorously tested (twice: before inventory and before dispatch) and meets the latest safety standards. Plus, we only sell products we’d happily give our own children. Still, we insist on mandatory adult supervision.
How do I clean my play treasures?
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Wood & metal: Wipe with a 1:10 vinegar:water mix, rinse, and air-dry in sunlight. .
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Fabric pieces: Hand-wash in mild, unscented detergent, rinse thoroughly, and line dry in the sun.
What is your return policy?
We accept returns/exchanges within 14 days if items are unused and in original packaging. Email hello@projectplay.co.nz with your order number. Shipping is your responsibility unless an item arrives damaged.
Are your materials non-toxic and safe?
Yes! Our components are natural, BPA & phthalate-free, and meet AS/NZ 8124.1 toy safety standards. Each is selected with your child’s safety in mind.
Do you offer wholesale?
Yes! We love partnering with ECE centres and retailers. Send your request with order details to hello@projectplay.co.nz, and we’ll create a tailored solution for you.
Tell me about shipping.
We ship from Hawke’s Bay via GoSweetSpot—processing within 1–2 working days. NZ orders are 2–5 days delivery; AUS orders take 5–10 days. Rates start at $6.75 (NZ) and $16.95 AUD (Aus), with free shipping on $200+.
Anything we haven't answered? Please head to our 'Contact Us' page and send us a message.
